About Us

Wild Tribu is an independent brand born in Lanzarote, inspired by surf, skate, snowboarding and freedom.

DUCA

Duca is one of Wild Tribu’s original faces.

An experienced surfer and surf guide in Mentawai, he is much more than a collaborator.
He is a friend with whom I have shared unforgettable moments in Lanzarote since 2005, when I first arrived on the island.

The waves, conversations, adventures and passion for surfing are part of this project’s soul.

We even wrote a song together during those nights in La Santa, surrounded by conversation, laughter and the ocean.
The song was called “Love Never Felt Before”.

Today Duca brings Wild Tribu to the other side of the world, among Mentawai’s perfect waves.

DANY

Dany is skate in its purest form.

A few years ago he became my son’s skate instructor at the historic Extreme Center indoor skatepark in Playa Honda, a place that sadly no longer exists but was special to many young people in Lanzarote.

Dany is more than an incredible skater.
He is an authentic person who lives skate every day.

Wild Tribu carries that spirit too:
friendship, freedom and real passion.

RUBÉN

Rubén is one of those friends with whom a conversation looking out to sea is enough to feel at home.

Originally from Galicia but deeply connected to Lanzarote, he is an experienced surfer and an instructor at one of the island’s leading surf schools.

His experience, kindness and love for the ocean are part of Wild Tribu’s philosophy.

ALEJANDRA

Alejandra is the heart of Wild Tribu.

My wife.
My strength.
The person without whom none of this would exist.

My irreplaceable life partner and the mother of our two greatest joys, she is the quiet presence behind every idea, every sacrifice and every step forward.

Wild Tribu exists thanks to her too.

ALFREDO

And then there is me, Alfredo.

I love the sea, although I do not consider myself an experienced surfer like them.

But I love the feeling of sitting on a board, waiting for a wave that began its journey long ago, somewhere far out in the ocean, before finally reaching you.

The idea of surfing it in its final moments, becoming part of that energy just before it disappears, is hard to explain.

Perhaps that is what Wild Tribu really is.

The feeling of belonging, even for a moment, to something much greater than ourselves.

WILD TRIBU

Wild Tribu is not a corporation.

Our clothes are not conceived in an office.

We are people who live among the ocean, wind, surf, skate and travel.

People who still believe in real friendships, sunsets after a session and the freedom to be yourself.

Welcome to the tribe.